Social media accounts are one of cyber criminals’ favorite things to hack. Victims have included celebrities, news organizations, large corporations, and government organizations. According to research coducted by social media and digitial protection firm ZeroFOX, organizations typically lose up to 5% of their followers during an account takeover. For large brands, this can mean losing hundreds of thousands of followers. For smaller brands, each follower is hard earned and generally more valuable, making the loss sting that much more. According to ZeroFOX, one of the more insidious, longer lasting costs of an account hacking is the long-term “search engine optimization (SEO) damage.” When a major account is hacked, it attracts the press. For marketing and security teams scrambling to clean up this mess, this can be particularly painful. Even once the account has been regained and the offending tweets deleted, the articles about the attack live on as an irreparable flashing neon sign that won’t go away. ZeroFOX.