Ping Identity conducted a survey of more than 3,000 people across the U.S., the U.K., France, and Germany to understand consumer sentiments and behaviors toward brands impacted by data breaches. They survey found that 78% of respondents would stop engaging with a brand online and 36% would stop engaging altogether if the brand had experienced a breach. Additionally, nearly half (49%) would not sign up and use an online service or application that recently experienced a data breach. “With the prevalence of data breaches and leaks, enterprises must have the proper controls in place or they become at risk of losing consumer trust and business,” said Ping Identity Senior Technical Architect Sarah Squire. “In the same way that brands are expected to provide user-friendly experiences, they also must understand the value and importance of strong identity management strategies.” Business Wire.